“Project Sticker Shock” reminds adults of the penalties associated with providing alcohol to teens
The Council on Alcohol and Drugs, The Healthy Brain Campaign and a group of Clarke County youth have kicked off “Project Sticker Shock,” an initiative to change adult attitudes about giving alcohol to minors. This public awareness campaign will be taking place in stores statewide.
The campaign consists of teams placing stickers or tags on multi-packs of alcoholic beverages and paper bags at participating package and convenience stories. These stickers remind adults that they could face up to 12 months in jail and $1000 in fines for providing alcohol to minors.
“We know from our research that most underage teens and adolescents who drink obtain the alcohol once it has been purchased legally, by those over 21,” said Dawn Meyers, Healthy Brain Campaign Director and Director of School Social Work for the Clarke County School District. “With this in mind, we have planned messages to adult purchasers of alcohol to help to keep Clarke County brains healthy and alcohol free.”
Youth and participating local stores (see list below) are working together to create a safer, healthier lifestyle by combating the problem of underage drinking. Alcohol has been identified as the number one drug of choice among Georgia youth and one of the easiest substances to obtain. The Sticker Shock Campaign hopes to cause adults to think twice before making it any easier for youth to access alcohol.
Sticker Shock is made possible through funding from the Substance Abuse and Mental Health Services Administration (SAMHSA) and the Georgia Department of Behavioral Health and Developmental Disabilities (DBHDD). The campaign is sponsored locally by the Council on Alcohol and Drugs (TCAD), the Healthy Brain Campaign, the Athens-Clarke County Police Department and the Community Prevention Alliance Workgroup (CPAW).
List of Participating Vendors
76 790 Barnett Shoals Road
Fast Fare Groceries 145 Gaines School Road
Magnolia Convenience 4450 Atlanta Highway
First Chance Package 4450 Atlanta Highway
Perry’s Convenience Store #1 1195 Cedar Shoals Road
Perry’s Convenience Store #2 4390 Lexington Road
Perry’s Liquor #1 4388 Lexington Road
Perry’s Liquor #2 265 North Avenue
Red and Black Package Store 1289 Oconee Street
Five Points Bottle Shop Westside 3685 Atlanta Highway
Tall Boy Beverage 2095 S Milledge Avenue
Last Chance Package Store 435 Macon Highway
Jimbos #3 520 Macon Highway
On the Way Package Store 1097 Baxter Street
On the Way Food Store 1097-B Baxter Street
Sam’s Food Mart #2 2545 Atlanta Highway
Cheers Package Store 2545 Atlanta Highway
PJ Mart 245 Epps Bridge Road
Firehouse Package 739 W Broad Street
Jimbos #1 697 Baxter Street
Contact: Michelle Black, 706.546.7721, ext. 18356 or firstname.lastname@example.org