CCSD select a main goal for the GASPS initiative Healthy Brain Campaign with Goal: Reduce the early onset of alcohol use among 9-20 year olds, as the focus.. This goal clearly emerged as the strongest area of concern, as well as the area for which the greatest impact could be made within our community. Secondary data, such as BART survey and the Georgia Student Health Survey, confirmed this goal selection.
Our Goal: Reduce the early onset of alcohol use among 9-20 year olds
According to the 2011-2012 Georgia Student Health Survey II, the mean age at which youths began using alcohol was 12.95 in Clarke County.
Healthy Brain Campaign has developed three key strategies to attain our goal.
The CCSD Healthy Brain Campaign’s individual strategy is Project SUCCESS (Schools Using Coordinated Community Efforts to Strengthen Students).
Project Sticker Shock
Project Sticker Shock is a collaborative community effort to prevent underage drinking by the Healthy Brain Campaign, the Council on Alcohol and Drugs, the Athens-Clarke County Police Department and local convenience and package stores.
Positive Social Norms
Positive Social Norms (PSN) is a media campaign which attempts to influence behavior by altering the perception of underage drinking as the norm through messages supporting the healthy choices teens are already making.
Did you know that in Athens Clarke-County:
- 4.1% of middle school students tried alcohol before age 11
- 5.7% of Clarke County 8th graders have begun drinking
- 8.9% of our high school students tried alcohol before age 13