Clarke County School District’s Healthy Brain Campaign is an alcohol awareness and educational campaign aimed at informing residents of Athens-Clarke County about the harmful effects of underage drinking on the developing brain.
Made possible from funding through Department of Behavioral Health and Development Disabilities (DBHDD) as a part of the Georgia Strategic Prevention System (GASPS) statewide Alcohol Prevention Project (APP), CCSD, has brought together community stakeholders to form a Community Prevention Alliance Workgroup (CPAW) aimed at addressing alcohol-related problems in Clarke County through the Healthy Brain Campaign.
The overall goals of APP intend to:
- reduce the early onset of alcohol use among 9-20 year olds;
- reduce access to alcohol and binge drinking among 9-20 year olds;
- reduce binge and heavy drinking among 18-28 year olds.
About DBHDD and GASPS
Underage drinking and alcohol abuse among young adults is a widespread public health and safety problem. It has serious personal, social and economic consequences.
To address the negative impact of alcohol use in Georgia, the Department of Behavioral Health and Development Disabilities (DBHDD) has developed a Georgia Strategic Prevention System (GASPS). This initiative aims to impact population level change of behaviors and trends of alcohol use and abuse among youth and young adults ages 9 through 20.
The Clarke County School District is one of approximately 40 providers and one of only four school districts in the state selected to be part of the GASPS initiative.